Listen to it. Very carefully listen. Get a 1x1 stick of wood. While running, Place one end on the generator, press the other end on the side of your ear that will plug your ear, listen at each end of the generator..
You can hear every little sound.
A short broom handle is good for this also, I have found what number hole is knocking, valves rattling and you can hear sounds down deep in the engine you normally do not hear.
This will work also if you have a car on stands and are running slowly to check for noises in the tranny or the differental. Wheel bearings are a snap with a short stick.
Good luck
Chuck with stick in hand