History of the Sunbeam Logo

[Alpine 1789]

Can someone 1) tell me what the "correct" Sunbeam logo was during Alpine production and 2) provide me with a pdf (or link to one) of that logo? I have the opportunity to insert it in a presentation that will be seen by executives of all of the major automotive companies next week (long story) and I would like to get it right.

I have seen so many over the years that I am suddenly not sure which one is right. Wikipedia shows what I think is an old one with the sunbeam and crown (http://en.wikipedia.org/wiki/Sunbeam_(car_company)). Then there is the simple "S" that is on some valve covers and the forum. But what about the Roots crest that is on our cars? The SV handbook that is on this site has the Roots logo with "Sunbeam" above it and "Roots Group" below. That is the one I would like to use, if someone has a high quality pdf of the file. Beyond needing it for the presentation, I am really curious about what is correct when, assume there was one correct logo at a time.

 

[alpine_64]

Can someone 1) tell me what the "correct" Sunbeam logo was during Alpine production and 2) provide me with a pdf (or link to one) of that logo? I have the opportunity to insert it in a presentation that will be seen by executives of all of the major automotive companies next week (long story) and I would like to get it right.

I have seen so many over the years that I am suddenly not sure which one is right. Wikipedia shows what I think is an old one with the sunbeam and crown (http://en.wikipedia.org/wiki/Sunbeam_(car_company)). Then there is the simple "S" that is on some valve covers and the forum. But what about the Roots crest that is on our cars? The SV handbook that is on this site has the Roots logo with "Sunbeam" above it and "Roots Group" below. That is the one I would like to use, if someone has a high quality pdf of the file. Beyond needing it for the presentation, I am really curious about what is correct when, assume there was one correct logo at a time.

Jim,

You say "Sunbeam" logo.. not the rootes talbot lion.. I can think of a few.. there is the "sunbeam" script as seen on the rapier fastbacks and MKII tigers.. this was actually already around in the early 60's.. it was on the RAPIER rally car transporters. There is the red "S" with sunbeam script which yuo seen on tiger and alpine racers in the 60's and their brouchures.. but this is USA based i feel.

 

[puff4]

It rather does depend on what year your talking about. Earlier Sunbeam Alpines used the 'talbot' logo, whilst later Sunbeams used a simple "S" logo.

Here is a scan of one side of the Sunbeam Owners Club documentation (an 'official' club with factory sanction) from around 1966, which depicts a common interpretation of the logo:

...and their badge, which shows it a bit better:

Now, later on they moved to a more simple logo. This was commonly seen on spares:

And this is yet another later logo, used towards the end of the Sunbeam line: