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Reykjavík Iceland Price Sheet - 1967 Series V

Discussion in '"Stock" Alpine' started by puff4, Nov 5, 2019.

  1. puff4

    puff4 Gold Level Sponsor

    A while back I promised to post a photo of the price sheet that came with my Sunbeam, which had been purchased new by the previous owner, an Air Force officer, when he was stationed in Iceland. He bought it through the 'base sales agent', and I purchased it from his widow about 37 years ago.

    There can't be many copies of this piece of ephemera around!


    (The blue watermark is not on the original, of course.)
  2. venice532

    venice532 Silver Level Sponsor

    Funny, with the Rapier you could either buy one air conditioner or three overdrives and a clock.
  3. puff4

    puff4 Gold Level Sponsor

    I’ve always been confused as to the difference between a “push button screen washer” and a “manual” one. I can only assume that the “push button” washer is an electric one, but I’ve never seen an electric one installed as original on an Alpine. But then I’ve also never seen a “locking fuel cap” or the “trunk rubber mat” on a Series V either.

    And one wonders what the optional “control panel” controls!

    Also missing from this list are a host of other options such as badge bar, fog/driving lamps, bonnet flash or badge and windscreen interior lamp. Perhaps this is due to the fact that the folks in Reykjavík couldn’t install them.
  4. puff4

    puff4 Gold Level Sponsor

    I will say, for the price of the hardtop one is left wondering why they didn’t ALL come with one! (Mine did)
  5. DanR

    DanR Diamond Level Sponsor

    Thanks Puff for posting! Considering the year and the Dollar, $145.00 was a lot of money!
  6. puff4

    puff4 Gold Level Sponsor

    True, Dan.

    I did look up the current prices, based on the rate of inflation, and here are some samples in today's money:

    Alpine....................... $15,228.73
    Harrington LM........ $23,792.49
    Hardtop...................... $1,114.64
    Overdrive...................... $784.11
    Cigarette Lighter............ $69.96
    Tonneau Cover............. $215.25
  7. puff4

    puff4 Gold Level Sponsor

    The chart below reflects how mine was delivered, as new, in 1967, from the Base Agent in Iceland, with the original pricing and the inflation adjusted values today.

    Seems like a bargain in today's dollars. I'd buy three at the 2019 prices (as adjusted for inflation). By comparison, $19K is about what a new, nicely optioned Miata cost in 1997.

    Last edited: Nov 5, 2019
  8. puff4

    puff4 Gold Level Sponsor

    Oh, and you'll note it says "Backup Light", not "lights". My car was supplied as new with a Lucas L494 backup light (with proper wiring to a switch on the transmission). It was not supplied with the round backup lights that were offered by the factory at the time. Again, this is likely a uniquely Iceland-delivered accessory.

  9. alpine_64

    alpine_64 Donation Time

    Kevin, iirc your car is a series V, the sparto twin jet reversing lights were phased out at the end of SIV. The SV was the formalistaion of the 2 x rectangular wipacs. They also appear on late SIV.
  10. DanR

    DanR Diamond Level Sponsor

    Very informative data on the then and now!

    Only item with a price that "sticks" out to me as out of proportion is the"Lighter".....$9 vs $69

    As you mentioned, Yes I too would buy several at the current going price:)
    puff4 likes this.
  11. puff4

    puff4 Gold Level Sponsor

    Yes, it is an SV, so yeah, it probably should have come with the Wipacs. In any event, they used a single L494, for some reason.
  12. puff4

    puff4 Gold Level Sponsor

    Thanks, Dan. Yeah, the lighter was expensive, but have you seen what they go for on fleaBay today? I've seen them sell for $300!
  13. DanR

    DanR Diamond Level Sponsor

    My '65 SIV has the original lighter! Do you mean I have an Alpine worth $300 more than I thought?:)

    Man -a-live with the original Radio and the Lighter I need to reassess my insurance:)
    puff4 likes this.
  14. puff4

    puff4 Gold Level Sponsor

    Well, that lighter was used in our Alpines and Tigers as well as the Jaguar XKE, so the latter two are driving the price up to ‘silly money’ levels. Same thing is true of the later overdrive relays - they were used in our Alpines and a Ferrari model, so when the do (rarely) come up for sale they are obscenely expensive.
  15. alpine_64

    alpine_64 Donation Time

    The casco lighter was used in mkii, xke, 420g and Mk10.. Also... Lamborghini miura ....
  16. 65beam

    65beam Bronze Level Sponsor

  17. Gordon Holsinger

    Gordon Holsinger Diamond Level Sponsor

    I have seen the electric washer on an alpine many years ago it looked like a push button starter switch from a jag of some model to a electric pump of unknown make. The accessory instrument panel was an after market Lucas or smiths part they came in one for switches and either 1,2, or 3 small instruments 2 inch I think I have an old VB Hann brochure that shows them

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